Tuesday, January 21, 2020
social engineering Essay -- essays research papers
Pedophilia in short is the desire of an adult for sexual contact with children. Pedophiles have been known to molest children only hours after being released from a lengthy prison sentence. In some instances, they kill their victims in order to cover up their crimes. Over the years, society has implemented many attempts to contain pedophilia including such measures as incarceration, therapy, and even castration. Few of these have proven successful. Pedophilia poses an alarming problem for society, particularly the children who are the victims of the sexual abuse. According to Bertrand (2005) ââ¬Å"In the United States, up to 500,000 cases are reported each year, and many more go unreported. In 1990, this crime cost over $2 billion -- and this figure does not include psychotherapy for the child... social engineering Essay -- essays research papers Pedophilia in short is the desire of an adult for sexual contact with children. Pedophiles have been known to molest children only hours after being released from a lengthy prison sentence. In some instances, they kill their victims in order to cover up their crimes. Over the years, society has implemented many attempts to contain pedophilia including such measures as incarceration, therapy, and even castration. Few of these have proven successful. Pedophilia poses an alarming problem for society, particularly the children who are the victims of the sexual abuse. According to Bertrand (2005) ââ¬Å"In the United States, up to 500,000 cases are reported each year, and many more go unreported. In 1990, this crime cost over $2 billion -- and this figure does not include psychotherapy for the child...
Monday, January 13, 2020
Jollibee â⬠fast food the filipino way (case study) Essay
1. Introduction Strategic management is a comprehensive study of how a firm performs during its course, with regard to its predetermined objectives, how they plan to achieve these objectives, and how much resources are expendable for those objectives. The process to determine the strategic management involves considerations of companyââ¬â¢s strategic advantages and matching it with existing conditions in business environments. Gerry Johnson and Kevin Scholes (2001) reveal there are three ââ¬Ëoriginsââ¬â¢ of strategic management. In their book, Exploring Strategic Management, they mention that a corporate strategic management could rise from: ? Experience of operating corporationââ¬â¢s daily activities ? Regulated designing steps as mentioned above or, ? Novel and innovative ideas that come form evolutionary and complex understanding of the business environment. Concerning the strategic management, this paper discusses the case on Jollibee Food Corp (Jollibee). The company has worldwide reputation as fast-food provider from Philippines. The interesting part when discussing about Jollibee Food Corp lies on the fact that the company was named to be McDonaldââ¬â¢s a huge embarrassment, according to the Economist on its February 2006 issue. Moreover, the discussion will address the potential future strategies for Jollibee Fast Food. The report will highlight a through analysis of the organization under review, together with recommendations for future strategies to secure opportunities, or to defend against threats. Furthermore, the analysis of Jollibee Fast Food will also focus upon applying the theory of strategic management. There are six points of discussion about Jollibee Fast Food; they are systematic process of strategic management and decision making, key strategic problems, key strategic opportunities and threats, value, alternative courses of action, and recommendations as to the companyââ¬â¢s future course. 2. Analysis of Jollibee Fast Food 2. 1. Key issues of Systematic Process of Strategic Management and Decision Making The development of business involves a series of suitable decision making that drive a company to achieve a designated position in a particular market or industry. Concerning the decision making nature, I found a brief explanation from a research, where the researchers explains that there is no ââ¬Å"pureâ⬠decision merely based on intellectual logic or ââ¬Å"purelyâ⬠based on emotion (Biology Daily, n. d. ). Their remarks suggest that in every kind of the decision making process, there is an appropriate mixture between emotion and reason of the decision makers. This suggestion is in line with nature of storytelling that also composes of mixture between the two factors. Although decision-making process could not merely depend on rational process, I found that it makes sense to assume that too much emotion may cause a decision to be flawed or vague. Under such circumstances, in order to make a sensible decision we must dispassionately consider evidences we have. The theoretical perspectives in strategic management and decision making, as mentioned above, also happened in the case of Jollibee in which the decision to adopt McDonaldââ¬â¢s and U. S. fast food chain and to localize their offerings involves both rational and emotional decision making. 2. 1. 1. ââ¬Å"Copyâ⬠Strategy. As mentioned above, strategic management involves three broad activities; they are performs during its course, with regard to its predetermined objectives, how they plan to achieve these objectives, and how much resources are expendable for those objectives. Concerning the Jollibee case, during its first stage, the company asserts that from the start, their objective is to copy existing fast-food business practice in order to avoid reinventing new wheel and take benefits of tested experiences. In order to achieve the objective, Tony, the founder of Jollibee, and his brother went to the U. S in 1978 in order to gain knowledge about running a fast-food business. The main role model for Jollibee is undoubtedly McDonaldââ¬â¢s that later becomes the companyââ¬â¢s main rival not only in the Philippines market but also overseas. The interesting part of Jollibee action is that the company decides to compete with multinational fast-food chain like McDonaldââ¬â¢s and Burger King by adopting the so-called ââ¬Ësymbol of Filipino Prideââ¬â¢. This strategic management is taken since the company realizes they cannot compete with McDonaldââ¬â¢s that have strong financial backup and supply chain. 2. 1. 2. Address Local. Preferences In addition to copy the fast-food practice that McDonaldââ¬â¢s and other U. S. fast-food chain, Jollibee also address the local preferences when competing with U. S. fast-food chain in Philippines market. For example, from the start in 1978, Jollibee address the Fillipino habits like eating in groups, each person orders separate dishes. By adopting local preferences, Jollibee has extensive number of menu compared to U. S. fast food that offer limited menu. Moreover, like McDonaldââ¬â¢s that has Ronald as the mascot, Jollibee also provides their mascot appeared as ââ¬Ëa human like beeââ¬â¢ two years after the fast-food chain establishment. The success of Jollibee continues running although McDonaldââ¬â¢s entered Philippines in 1981 since the U. S. competitor did not localize their offering and their price was higher by 5 to 10 percent than Jollibee. Moreover, in order to attract and serve Filipino, Jollibee practice the local greeting culture by saying Magandang Umaga Po, the local preferences that McDonaldââ¬â¢s and other U. S fast food retailers do not adopt and practice. 2. 1. 3. Market Expansion Another decision that is noteworthy in the case of Jollibee is their globalization strategy. The companyââ¬â¢s first overseas outlet was in Brunei in 1987. The decision to expand worldwide was because the company saw opportunities in foreign markets although their market expansion strategy slowed down due to economic recession in 1997. The decision to adopt dual strategy to expand internally (Philippines market) while keeping their eyes open to international market amidst global economic recession highlight that the company employs both rational and emotional decision. The situation occurs since Jollibee believe that the recession would go away while market opportunities would grow at a breakneck speed afterwards. In addition to initial overseas outlet in Brunei, the company immediately presents other overseas outlets in Indonesia, Hong Kong, and the U. S. The decision was based on the fact that the three countries have significant number of Filipino working there. In the U. S. for example, Jollibee first exists in Daly City, California, whwre 25% of the city population was Filipino descent. 2. 2. Key strategic problems and issues which have arisen and why they have arisen Jollibee has a great reputation in managing its outlets throughout Philippine and neighboring countries. In its home markets, Jollibee is practically the leader in the fast-food industry, outperforming McDonalds by far. The company also gained success in foreign Asian markets, especially ones with significant population of Filipino nationals. Nevertheless, the company is currently facing the challenge of maintaining corporate growth and surviving within the increasingly competitive industry and facing various crises. 2. 2. 1. Core Issue The company is currently planning to expand its business to the United States and perhaps even the European countries. Management believes that such undertaking is necessary to ensure growth for corporate international business. However, analysts stated that this undertaking might not be as successful as Jollibeeââ¬â¢s management predicted. This is due to the fact that competition in the global fast-food industry is much more intense compare to the Philippine markets and the Asian market. The company will have to face competitors in their homeland, which is a scenario that receives significant critics because Jollibee is known to be profitable because it took advantage of its knowledge and insights of Philippine peopleââ¬â¢s tastes and preferences. Such advantage will not be present in the US or European market. In short, to successfully perform the internationalization strategy, Jollibee cannot rely on existing strategies. New strategies that appeal to US consumers must first be discovered. This is the main issue faced by the company today. 2. 2. 2. Technical Obstacles Besides this main problem that will obstruct Jollibeeââ¬â¢s expansion strategy, there are others. In entering the US markets, Jollibee is also facing technical problems like procuring suitable real-state and designing the right retail format. Because of the different construction style in US and different consumer preferences, management of the company is forced to build outlets which are actually different than their original plan. 2. 2. 3. Attracting New Customers The company is also having problems in attracting customers. The original strategy of the company is to appeal to Filipinos who are working or living within the targeted country. However, the amount of Filipino nationals who live in the United State is far from sufficient to generate Jollibeeââ¬â¢s targeted revenue. Management is dealing with this problem by adding new products that suited local customers. Nevertheless, some of these new products are very different than the original offering of Jollibee and Jollibee is inexperienced in providing such products to the market. Furthermore, this strategy threatens to eliminate Jollibeeââ¬â¢s original trademark. The company needs to discover a way to increase the appeal of Jollibeeââ¬â¢s original offerings to local customers. 2. 3. Attracting Good Employees Besides having trouble getting customers, Jollibee is also having problems attracting good employees to work in its outlets. Being a new brand in the market with no locally reputable achievements, the company is struggling to attract good people to work in the company. The problem deserves quite an attention because the company is also inexperienced in facing this problem. In its previous markets, the company simply has to pick and choose between abundant applicants. The company needs to revaluate its human resource management programs and discover strategies to attract good employees. 2. 4. Key strategic opportunities and threats Strategic management is the art of designing the business to reach the highest possible success level. The core questions addressed by a good strategic management process are: 1. ââ¬Ëwhat are our business objectives? ââ¬â¢ 2. ââ¬Ëhow are we going to achieve those objectives? ââ¬â¢ 3. ââ¬Ëwhat resources are needed to achieve such objectives? ââ¬â¢. (ââ¬ËWhat isââ¬â¢, 2007) In the case of Jollibee, the company already has a good design of vision and mission statement and the values in achieving those objectives. Corporate values include: ââ¬Å"customer firstsâ⬠, ââ¬Å"excellence through teamworkâ⬠, ââ¬Å"frugalityâ⬠,â⬠spirit of family and funâ⬠, ââ¬Å"humility to listen and leadâ⬠, ââ¬Å"honesty and integrityâ⬠. Corporate mission is to ââ¬Å"bring great taste and happiness to everyoneâ⬠. Corporate vision includes: ââ¬Å"being the most dominant and best-tasting service restaurantâ⬠, ââ¬Å"reaching every Filipinoâ⬠, ââ¬Å"provide great product taste at all timesâ⬠, etc. The company is planning to achieve this objectives by attaining the 3B, which areâ⬠boosting the standards of fast food industryâ⬠, ââ¬Å"build brand satisfactionâ⬠, and ââ¬Å"broaden the reach to customersâ⬠. These statements represent the first component of strategic management. However, Jollibee must work to evaluate the second and third component mentioned above. In facing existing challenges and to achieve corporate objectives, Jollibee must search into its organizations for competitive advantages and develop the valuable edges to help the company gain more share of the market. These advantages must be cross referenced to the conditions in Jollibeeââ¬â¢s foreign markets to discover the appropriate corporate strategy to apply in the foreign markets. The core strategic advantages of the company are: â⬠¢ Innovation. In its home market and the market it has been operating in since its inception, the company was known to be highly innovative. The company developed from an ice cream parlor to a chain of the most successful fast-food counters in Philippine. Today, the company has not lost its touch in innovation. New products are developed and designed as the company perform its daily operations and generated new menus and methods of preparing food. â⬠¢ Sensitivity toward all customer segments In my personal opinion, Jollibee is successful because of its main weapon, sensitivity toward customer preferences. The company took notice of the different segments of customers that come into the outlets and find the best possible way to satisfy their needs. Creating a variety of meals instead of the standard and non-variative products which is considered to be the character of fast-food outlets, designing childrenââ¬â¢s meals, creating a special program to address the take-away segment are just some example of how the company address the needs of its customers â⬠¢ Preserving Quality of Operations The company uses the newest technologies to enhance its operations. The manufacturing process within the outlets is constantly improved by benchmarking programs and adopting new processes and technologies. This should be identified as a weapon of corporate growth and entry into foreign markets. â⬠¢ Good relationship with Franchisers The company treats is partners and franchisers like family in accordance to Philippine customs. Inputs are regarded and the company truly work together with franchisers to develop the quality of outletsââ¬â¢ operations. â⬠¢ Leadership Some analyst believed that most of the current success of the company is the result of one manââ¬â¢s hard work. Without the leadership qualities and the boldness to spot a good strategy and actually go through with the idea, Jollibee would not be what it is today. There is little doubt in stakeholdersââ¬â¢ minds that corporate survival and growth for all the years are directly related to Tonyââ¬â¢s presence as corporate leader and mentor. Identifying these strengths and cross referencing them to the challenges faced by the company in its internationalization plan, we should be able to conclude the following strategic opportunities: â⬠¢ The company possesses notable chances to succeed in international markets because of its qualities. However, because the international markets have much more intense competitive environment, the company must always try to develop the quality of its operations in all aspects. Preserving the present quality of operations and active innovation, and also enhance them to a new level will allow the company to be among the top players of the international fast-food industry. â⬠¢ Facing new environments, all companies must go through a stage of adaptation. Adoption of local characteristics is generally necessary in order to get the first customers into the outlets. The company, who has a reputation of being innovative and sensitive toward customer preferences, should see this as an opportunity to create new products, new programs, new packages or other new and appealing strategies that will attract customers into Jollibeeââ¬â¢s outlets. â⬠¢ In managing the human resource, the company should rely on its proven qualities for leadership and managing good relationship with partners. If the company is having trouble in initially attracting good employees into the outlets, the company should consider using Filipino employees. By training them to meet the highest standard of the industry and giving them the best employment deal in the market, Jollibee will set an example to the general workforce in the market. The present condition of the company however, also has strategic threats that must be paid attention to. Some of them are: â⬠¢ Letting go previous formats and being creative Research indicated that previously successful companies generally have problems adapting to new conditions and developments. This is caused by the illusion that they have discovered the recipe for success and refuse to change along with the environment. Jollibee must educate its managers and employees not to fall into this mind trap and understand the reality that the corporate profit will diminish and corporate existence will be threatened if all components of the organizations failed to change along with the environment. New strategies that will strengthen corporate competitive advantages are required, especially in this internationalization program. â⬠¢ Dependency toward single leadership. In Jollibee, most of the bold and innovative strategies are led by a single leader which is a dangerous culture when the company intends to go international. The principles of globalization stated that business internationalization means that the company also has what it takes to perform localization of business operations. In a localization concept, local leaders must have the authority and freedom to act in response to conditional changes (Beck, 1999). Having privately owned and franchise outlets overseas will make it necessary for delegation of leadership. â⬠¢ Losing corporate characteristics Other strategic threat is losing corporate characteristics and be called a copycat or business imitator. Unlike the previous years of Jollibee when the company must perform serious benchmarking to mimic McDonalds, today the company is recognized for its own brand and characteristic. Corporate strategy must be aimed at increasing the appeal of existing offerings and not blindly mimicking local competitors to gain more customers. Such a plan is not viable in the long term. 2. 5. Value if decisions taken by managers. Jollibeeââ¬â¢s success is not without apparent reasons. Management of the company displayed that it has performed its best in all aspects of corporate operations, especially in adhering to customer preferences and maintaining high quality manufacturing processes. In the modernism perspective, Jollibee would be successful in all its business endeavors as long as the company maintains all of the present business credibilities. This is in line with modernism philosophy who believes that human endeavor, logic and technology are the main factors that shape the world (Nichols, 1995). However, reality revealed that the company is not vulnerable from problems and issues, and it must be noted that most of the problems are generated by external factors and not internal. In other words, the company remains credible as it is originated, but the quality of its performance is threatened. This is hardly accord with principles of modernism. On contrary, this is more suitable to the postmodernism perspective. In the postmodern perspective, social, cultural and spiritual factors are significantly influencing occurrences of the world. Postmodernism proponents adopt a more ââ¬Ëflexibleââ¬â¢ or ââ¬Ëfluidââ¬â¢ view of the world, with appreciation but not worshiping logic and modern technologies (Bertens, 1995). In the light of this discussion between modernism and postmodernism, we discover the reality that the business world is a constantly fluctuating place, where a company might be the indisputable leader today but could be reduced to runner ups the next day. Jollibee is in an important stage of its development, which is expanding to one of the biggest and most challenging markets in the world. This represents the possibility that Jollibee will face more challenges and uncertainties in addition to currently present. In its foreign markets, the company need to reevaluate its operations both internally to refit corporate human resource management and externally to increase the marketing appeal of the company (Castels, 1996). 2. 6. Consideration of alternative courses of action According to case of Jollibee, there are many actions that Jollibee considered to be excellent. However, there are many opportunities for the fast-food chain to improve their service. for instances, concerning the global expansion, currently, the company still believe their recipe to develop the true taste for Filipino since their target customers are Filipino descent. However, since customers in the global markets do not come from Philippines or not wholly Filipino, therefore, the company needs to adopt local taste as well. For instances, when serving American customers, Jollibee needs to incorporate local taste instead of forcing the Filipino taste for American people. 2. 7. Recommendations of Companyââ¬â¢s Future In order to provide suitable analysis for a companyââ¬â¢s future, we should incorporate suitable business analysis tools so that we can obtain enough information and develop suitable strategy from it. One of business analysis tools that is suitable for Jollibee case is Ansoff Matrix. This analysis tool is basically a marketing tool, publicized by the Harvard Business Review in 1957 (Tutor2U, 2005). The concept elaborates how companies direct their corporate strategy to achieve corporate growth. As each company rely on different competitive advantage for profitability and growth, the Ansoff Matrix simplifies the complicated nature of ââ¬Ëpersonalââ¬â¢ corporate competitive advantages by dividing all of them into four large quadrants. In order to alleviate the limitation that the analysis tool has, Bruce D Buskirk, in 1998, add another two quadrants (6 in total) in the Ansoff Matrix. The addition quadrants address the influence of high tech environment in a business (Figure 1). Figure 1 Ansoff Growth Strategy Market (Expanded) Source: Available at http://www.zanthus. com/databank/strategy/business_strategy. asp Concerning the case of Jollibee, the recommendation can be developed into several components as depicted by Ansoff Matrix. But two most important factors for recommendation are Future and New Technology. â⬠¢ Future Concerning product future (product development and diversification), Ansoff matrix suggests that a company needs to promote their product and repositioning the brand. This strategy is the least risky since its does not require massive capitalization to obtain new resources (QucikMBA, 2004). This is important since the positioning of Jollibee is formerly to become the Filipino choice while markets/customers come from diverse culture and nationality. The situation suggests the company need to develop global taste. Remember, McDonaldââ¬â¢s success is because they have a wide range of products that address global tastes plus some adjustment to local tastes. â⬠¢ New Technology Considering the benefits of IT for supporting the Jollibee operation, the company needs developing Management Information with following benefits: ? Simplifying the product and the production process? Using customers demands as a guide to enhance products and services ? Reduce cycle time ? Improve quality and precision of products (food and beverage) delivery ? Avoid miscalculation in billing statement To be specific, Jollibee can increase their revenue by simplifying the purchasing process by using corporate e-commerce, for instances, where customers can reserve a place at any Jollibeeââ¬â¢s outlets. Similarly, by using e-commerce customer can purchase any Jollibeeââ¬â¢s products and have them by home delivery services. The situation highlights that the adoption of technology will give the company with new revenue sources. 3. Conclusion Fast food industry is an interesting business since people need food and therefore the industry grows fast. Concerning issue, this paper discusses the strategic management of Jollibee Food Corp (Jollibee). Moreover, the analysis of Jollibee Fast Food will also focus upon applying the theory of strategic management and address six points; they are systematic process of strategic management and decision making, key strategic problems, key strategic opportunities and threats, value, alternative courses of action, and recommendations as to the companyââ¬â¢s future course. Bibliography Beck, U. 1999. ââ¬ËWhat is Globalizationââ¬â¢. Cambridge: Polity Press. Bertens, Hans. 1995. ââ¬ËThe Idea of the Postmodern: A Historyââ¬â¢. London: Routledge. Biology Daily. Emotion. Retrieved July 3, 2007 from http://www. biologydaily. com/biology/Emotion Castells, M. 1996. ââ¬ËThe Rise of the Networked Societyââ¬â¢. Oxford: Blackwell. Harvey, Neil. Company Strategy. Professional Management Review. Retrieved July 3, 2007 from http://www. pmr. co. za/magazines/January2005/regCompanyStrategy. htm Nicholls, Peter. 1995. ââ¬ËModernisms: A Literary Guideââ¬â¢. Hampshire and London: Macmillan Tutor2U. (2005). Ansoff Product / Market Matrix. Retrieved July 3, 2007 from http://www. tutor2u. net/business/strategy/ansoff_matrix. htm QuickMBA. (2004). Ansoff Matrix. Retrieved July 3, 2007 from http://www. quickmba. com/strategy/matrix/ansoff/ ââ¬ËWhat is Strategic Management? ââ¬â¢. 2007. Allbusiness. Retrieved July 2, 2007. from http://www. allbusiness. com/search.
Sunday, January 5, 2020
Marketing Strategy For The New Marketing Opportunity Essay
3. The final part of the assessment involves determining the final marketing mix in relation to the new marketing opportunity. As part of finalising your marketing mix, answer the following questions: ï⠧ï⬠What environmental factors could have an impact on the selected marketing mix e.g. economic conditions, the political or legal environment, etc? â⬠¢ Competition: To compete in new market, company has to do marketing mix and determine market strategy for Price, Place, products and promotions. â⬠¢ Economical factors: Is information that is necessary for determine marketing opportunity for future activities. Considering from the area and condition of the new market and also the behavior of the customer then distribution channel will be decided. â⬠¢ Technological changes As a result of changing in technology, the company has to determine whether to upgrade the current technology or to change the whole system in term of improvement. 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Saturday, December 28, 2019
Essay about Funeral - Personal Narrative - 614 Words
Funeral - Personal Narrative I gaze around. I see one family, brought together, to mourn for one of our own. Countless numbers of dark figures stand on parade, speaking in unison to pay our respects to one whom we adore. The sadness corrupts my inner soul and my heart bleeds a river inside. Nothing could change the wretchedness I feel. We leave, what seems to me, not a holy church, but more of a devils palace. But the worst is yet to come. Still shedding tears I climb into the hearse, my eyes fixed upon the noble man in the back, in the vain hope that there would be life in him once again. It is useless. I stare outside in the deepest of depression, worrying about the road that liesâ⬠¦show more contentâ⬠¦Our car reduces speed and the driver climbs out. I think to myself, This is no gate. A gate would be an astonishing gift to me right now. The only thing I can do now is pray and hope. To pray that I will not have to go through this anguish, suffering and endless hell once again. In one sudden movement, my hopes and dreams are crushed into minute pieces of terror and misery, as the hearse driver opens the door. Resistance is pointless. We are already here. A foot away from the gates of fire. I push open the gate upon its rusty hinges. Though, I know, cemeteries are supposed to be depressing and solemn places, this is out of the ordinary. I am welcomed by an old, decrepit yet elegant chapel, that has been abused by weather and man, but preserved and decorated by Mother Nature. Ivy droops over the freestanding wall and fades away into the rubble and ruins. Through a slight crack in the wall I see the remains of a derelict altar. I continue on, picking up my drained feet off the grassy surface from under them. They are comforted by the pleasantness of a spongy carpet of autumn leaves. A mosaic of infinite colors. A mild breeze slithers past my face and cools me throughout as we enter a kingdom of beauty. My eyes ascend up into the branches of an oak that has past its prime, but nothing can steal theShow MoreRelatedComparison of Passages from Great Expectations and Madame Bovary1110 Words à |à 5 Pageseven find sanctity at the occasion of death, as both the funerals painfully become mockeries which worsen, rather than alleviate, the wounds of grief suffered by Joe and Charles. The most notable difference between Dickenss and Flauberts narration style is that although both Dickens and Flaubert move away from employing a omniscient and omnipotent narrator figure, one such as Fielding so dearly cherished, in Pip Dickens created a personal, informative and sensitive first person voice, whereasRead MoreRomare Beardenââ¬â¢s Collection Essay1635 Words à |à 7 Pagesmade by ââ¬Å"Cut and pasted printed, colored and metallic papers, photostats, pencil, ink marker, gouache, watercolor, and pen and ink on Masoniteâ⬠(MET Museum). Bearden liked telling narratives within these collages involving Harlem life. Whether it was on the streets, inside apartments, or in front of stores, these narratives told the role of many individuals within the black community. They depicted life as it was happening and you can almost write a story by just looking at these collages. During thisRead MoreAfrican American reactions to death and loss can be traced to their African roots, their centuries1400 Words à |à 6 PagesAmerican researchers have primarily focused on the ââ¬Å"death-careâ⬠industryââ¬âblack funeral homes and morticians, the history of the profession, and its practices. Holloway took a stronger and more active approach by researching all facets of the burial business: emergency room physicians, hospital chaplains, hospice administrators, embalming chemical salesmen, casket makers, funeral directors, and grieving relatives. She uses narrative, photographs, and images to summon a painful history of lynchings, whiteRead MoreThe Life of A Slave Girl by Harriet A. Jacobs Essay1272 Words à |à 6 PagesA slave narrative is to tell a slaves story and what they have been through. Six thousand former slaves from North America told about their lives during the 18th and 19th centuries. About 150 narratives were published as separate books or articles most slaves were born in the last years of the slave regime or during the Civil War. Some Slaves told about their experiences on plantations, in cities, and on small farms. Slave narratives are one of the only ways that people today know about the wayRead MoreCase Study : Mr. Rocky Mountain 916 Words à |à 4 Pagesextent of his sickness. This paper will prove that illness narrative provide adequate subjective assessment and telling story of their illness allows the narrator to disclose what is important to their lives, what matter to them most. To provide eff ective care to the patient, understanding the patient interpretation of illness must occur. Stories narrative by patient is an articulation of their knowledge. The act of understanding oneââ¬â¢s narrative story becomes a biggest part of formulating the plan ofRead MoreExamining how Brutus and Mark Anthony Utilise Language to Manipulate the Audience in Act 3 Scene 2 of Julius Caesar1356 Words à |à 6 PagesExamining how Brutus and Mark Anthony Utilise Language to Manipulate the Audience in Act 3 Scene 2 of Julius Caesar This essay will scrutinize and analyse two speeches from Julius Caesar; firstly Brutuss funeral oration and Mark Anthonys response in Act 3 Scene 2. Brutus as a conspirator against Caesar addresses the audience to justify himself along with his other conspirators actions whilst Mark Anthony speaks in Caesars defence and Brutus prosecution. This essayRead MoreGender Specific Slavery During The Period Of The Civil War1198 Words à |à 5 Pagesin the 19th century. Being treated more as personal property as opposed to an actual human being, some slaves managed to rebel and write down their account of white slave ownersââ¬â¢ dehumanization of black slaves. In social reformer and writer Frederick Douglassââ¬â¢ Narrative of the Life of Frederick Douglass an American Slave he writes of rebelling against his physically abusive owners and triumphantly gaining freedom. In writer Harriet Ann Jacobs narrative Incidents in the Life of a Slave Girl, JacobsRead MoreDickinson and Plath Comparative Analysis Essay example1530 Words à |à 7 Pagesreveals the poets personal problems with unusual frankness(Oxford Dictionary). Although she wrote using hypnagogic symbolism and metaphors, one can postulate that most of her poems are written about herself. Emily Dickinson, however, wrote lyric poetry. The Emily Dickinson Museum cl aims she once told a reader, ââ¬Å"When I state myself, as the Representative of the Verse ââ¬â it does not mean ââ¬â me ââ¬â but a supposed personâ⬠(Staff). She mostly referred to death in a past-tense,narrative tone as if what shesRead MoreNarrative Of The Life Of Frederick Douglas An American Slave1450 Words à |à 6 PagesThe book Narrative of the life of Frederick Douglas an American slave, is showing a highway map, displaying the road to how the slavery went to freedom. Douglas at the opening of the book was a slave in both his body and mind. Then at the end good things happened to him, he gets legal freedom and frees his mind. The events in the book are good points in Frederickââ¬â¢s life, in the book it explains how he get there, and what he had to do and learn along the road. Where it first starts is Douglas realizesRead MoreEssay on Structure and Style of To Sir, with Love1013 Words à |à 5 Pagesstudents will learn and live. Over the course of time his students transform, except for Bert. The students find out that Thackerayââ¬â¢s past has remarkable similarities to their own lives. This realization changes the relationship to a more respectful personal one as the students see that there is indeed an adult authority who can understand their experiences. Thackerayââ¬â¢s confidence in his students and the positive results of his teaching style eventually win over both the students and faculty. However
Thursday, December 19, 2019
Never Let Me Go By Kazuo Ishiguro - 1386 Words
Another work that describes the life of minorities within society is Kazuo Ishiguroââ¬â¢s novel, Never Let Me Go. The main characters, Kathy, Ruth, and Tommy are students, but more importantly they are clones. They were produced for science and the harvesting of their organs, just as animals are harvested for their meat. The novel described them as being the same as the majority human population, with the only difference being that they were created by science rather than physically born. These students were kept apart from the rest of society and were raised in something similar to boarding schools. They were looked after by women that played the roles of teacher and caregivers. When they were younger, Kathy, Ruth, and their friends approached one of their caregivers because they wanted to show that Ruth was wrong about her being afraid of the children. After surrounding the woman to greet her, Kathy says that they, ââ¬Å"can still see it now, the shudder she seemed to be suppre ssing, the real dread that one of us would accidentally brush against herâ⬠(Ishiguro 35). Despite the fact that the students knew they were different, they did not see themselves as the caregivers did. At the end of the novel when Tommy and Kathy meet with the caregivers, the women tell them the truth about how society viewed them. They said, ââ¬Å"â⬠¦you were kept in the shadowsâ⬠¦they tried to convince themselves that you werenââ¬â¢t really like us. That you were less than humanâ⬠(Ishiguro 263). The clone children wereShow MoreRelatedNever Let Me Go, By Kazuo Ishiguro1068 Words à |à 5 Pagesbeen increasingly getting better at cloning and thus attempting more complicated cloning. In the 2005 novel, Never Let Me Go, human clones are created to be organ donors for humans that need an organ transplant in order to survive. Clones look like humans, have feelings like humans but are not necessarily looked at as ââ¬Å"human beingsâ⬠in the novel. Throughou t the novel Never Let Me Go, Kazuo Ishiguroââ¬â¢s expresses his belief that science has no limits and poses the questions ethically, where do humansRead MoreNever Let Me Go By Kazuo Ishiguro1512 Words à |à 7 PagesBeginning to end, Kazuo Ishiguroââ¬â¢s speculative novel Never Let Me Go leaves readers wanting moreââ¬âmore closure, more answers, more facts. Throughout the entire novel, readers are left in the dark with few explicit details of the society or its origins. The shadowy, obscure Madame Marie-Claude is a paradigm for the motif of mystery and uncertainty throughout Never Let Me Go. Two to four times a year, preparations begin for Madameââ¬â¢s arrival at Hailsham without warning to the students. She visits, takesRead MoreNever Let Me Go, By Kazuo Ishiguro1714 Words à |à 7 Pagesnovel ââ¬Å"Never Let Me Go,â⬠by Kazuo Ishiguro he addresses the issue about clones and how they grow up in an institution meant to get the students ready to conquer in a huma n environment. Ishiguroââ¬â¢s novel ââ¬Å"Never Let Me Goâ⬠serves an approach to the ââ¬Å"Cloning argument. In the novel a character named Kathy H was one of the primary ones who was cloned along with a few others. This helps us to answer the question of how clones should be treated in relation to human verses non-human concept, as Ishiguro attemptsRead MoreNever Let Me Go, By Kazuo Ishiguro Essay2335 Words à |à 10 Pagesknowledge. In Never Let Me Go, by Kazuo Ishiguro, the institution of Hailsham helps shelter the clones, yet inhibits them. In Frankenstein by Mary Shelley, Creature learns languages from his neighbors. The lack of an academic system causes a form of self-teaching. While self-learning is a form of self-realization as mentioned in Walter Kirnââ¬â¢s article ââ¬Å"Lost In Meritocracyâ⬠Kirn learns from his experiences, Ellison from Invisible Man learns ââ¬Å"street smartsâ⬠similar to the clones in Never Let Me Go in whichRead MoreNever Le t Me Go By Kazuo Ishiguro1542 Words à |à 7 PagesMary Shelley, Ray Bradbury, Michael Crichton, and Kazuo Ishiguro, to name a few, have all written books displaying these dangers. While reading these books, the dangerous, immoral actions and abuse of power seem evident, yet locating them in society is not quite as simplistic. The authors attempt to grant their audience a better way of finding these warning signs, while also providing an entertaining story. In his novel Never Let Me Go, Kazuo Ishiguro utilizes first-person narration, symbolism, andRead MoreNever Let Me Go By Kazuo Ishiguro Essay1928 Words à |à 8 Pagesto have a great future, fall in love, get married, have a family, but most importantly have a wonderful life. What if your life had been planned out for you and the sole purpose of your existence was to donate your vital organs? Kazuo Ishiguroââ¬â¢s novel, Never Let Me Go is a tragic love story between two human clones that fall in love before they know what l ove truly is. The clones are raised until adulthood in Hailsham, a boarding school for clones, to later become organ donors. They are trainedRead MoreNever Let Me Go By Kazuo Ishiguro2000 Words à |à 8 PagesIn the novel Never Let Me Go, Kazuo Ishiguro presents the story of Kathy H., and her friends Tommy and Ruth, who are growing up at Hailsham. Hailsham resembles an English contemporary boarding school, but one discovers that this school is specifically for clone children that have been created to donate their organs for the betterment of society. The author uses a descriptive narrative by Kathy to present the story of the short lives of clones, and the human lives they lead with all the difficultiesRead MoreNever Let Me Go by Kazuo Ishiguro930 Words à |à 4 Pages How do you classify rather someone is human or not? A tricky question has many different possible answers, but only a few that could be justified as being human. Kazuo Ishiguro has addressed this topic in his book Never Let Me Go. A reoccurring question throughout the novel is rather or not these clones are considered a human being or just another science project. Suspicious individuals of the surrounding communities in the novel, believed that the students were not human, because they couldRead MoreNever Let Me Go By Kazuo Ishiguro2932 Words à |à 12 PagesIn Kazuo Ishiguroââ¬â¢s novel Never Let me Go, the proclaimed blasphemy of the process called cloning is not explained through scientific means, but is instead treated as an ordinary part of everyday life. Is this just a device used to convey a degree of empathy to Ishiguroââ¬â¢s text? Or has cloning become ââ¬Ëhumanisedââ¬â¢ and is indistinguishable from what we would consider to be ordinary and mundane? There are firmly established archetypes in the Science Fiction genre of literature. The dystopian motif isRead More The novel Never Let Me Go by Kazuo Ishiguro740 Words à |à 3 PagesSeveral years ago a novel was written that threw the science fiction genre on its head because of the way that it tells the story and twists the ideas of typical book genres. The novel Never Let Me Go, a story by acclaimed author Kazuo Ishiguro is about a young lady and her friends, figuring out who they are from adolescence to adulthood. While at first this may seem a typical coming of age story, the novel starts to turn into a science fiction story and goes back again and forces readers to change
Wednesday, December 11, 2019
Global Structure for Social and Political Change - myassignmenthelp
Question: Discuss about theGlobal Structure for Social and Political Change. Answer: The role of the internet in generating social and political change In a systematic study, Butsch (2007) points out that with the advancement of new technology, the internet and specifically social media is adopted for different uses in both political and social platforms. Online money-bombs, virtual petitions, forums for debating issues, and emails for recruitments for protests and meetings are all strategies adopted by political activists in engaging the citizen with the aim of influencing various political processes. Eltantawy and Wiest (2007) also denote that social movements across the political arena are among technological platforms adopted in effecting change while influencing party politics. However, little is known on how what difference it makes or how it is used to achieve the projected results. Internet or social media is used to overcome obstactacles to social and political participation Leenders and Heydemann (2012). For instance, online groups overcome challenges like time constrains, low income, and lack of skills within the participants. Online movements allow people to choose what and when to click without any charge on membership dues. It hence encourages participation with the aim of allowing the participants to share opinions, keep informed, donate finances, and sign petitions. Hawkins (2013) also denotes that successful online political or social groups use networking and internet communication in teaching the support on new skills hence getting them involved in the real world. The strategy as well allows the use of actions models in disseminating information and get in touch with other social or political supporters. Effective political groups also adopt technology use to engage the public in getting decision making support. For instance, hosting forums for discu ssion and asking participants to give their opinions about highlighted issues sustains support for the course as the members will see the organization as responsive and democratic to their feedback. Social media is also used to help movements to downplay controversies while stressing on big ideas according to Butsch (2007). Rather than promoting detailed platforms on specialized causes, internet savvy political activists in focusing to sell big ideas that can promote change to the world. In such cases, they get chances of stressing themes that can unify rather than divide people from various backgrounds. In other words, successful social movements avoid issues that can divide supporters as they manage what is featured in their message. They hence adopt priorities that unite supporters while learning what might reduce enthusiasm. Hawkins (2013) also denotes that the ability of social media in leveraging internet communication strategies with effectiveness help in changing dynamics between political parties and movements. Political and social movements have always pressured parties while internet movements have quick and heavy impacts. As a result, savvy movement use earned media, advertising, and viral campaigns in building support for their issues while forcing political parties to take up their cause. Other parties also use social media as platforms for raising financial support for their activities, an aspect that has been seen to be successful as long as there is a will of the people towards achieving the same objective. In conclusion, internet and social media can effectively be use in promoting both social and political change in the community. Effect of Environmental Justice Movement on the Social Change According to Refle (2015) social movements are groups of people organized with a purpose of working towards a specified goal like creating a change, resist a change or to offering a global voice as a result, the social movements always create social change among the individuals. Miladi (2016) defines social change as significant alterations on behavioral patterns and culture on a specific group of people for a given period as a result of a social movement. The most common social movements include Brights Movement, environmental Justice Movement, and many others. The paper examines how the Environmental Justice movement has affected the social change and how its elements incorporated into the mainstream of politics and culture. Environmental justice movements formed in United States, with a purpose of improving and maintain an environment that is clean and healthful through reducing the pollutions since human and environment affect each other. Banerjee (2013) explains that the movement championed by African-Americans, Latinos, Asians and Native Americans that lived in the polluted environment as a result of frequent hazardous dumps of waste on their ecology, that thereafter perceived as a form of environmental racism. The occupants characterized by their frequent protestations against the government that led to a number of violence and destructions of properties. Environmental justice movement has gained momentum and brought different social changes across the world through giving voice to those that lived in the most damaged and polluted lands to air their grievances resulting into more communal solidarity. The continual fight for clean environments, reduction on the loss of lives and address on abuses on land dispossession. Hawkins (2013) observes that the social movement improved both the economic and human rights of the victims that lived in those polluted and damaged lands globally as the movements are connected. The campaign has formed a vast continuum of activism passed from one individual to another through different generations that adopt different styles, organizational structure, and policies to achieve. The environmental movement has dominated in some legal issues and debates that have seen the formation of many policies and bill of rights and global activists to protect the social justice and nature according to Jamison (2010). The bills and acts have seen the reclamation of lands exhausted through mining of mineral resources, the provision of title deeds to the blacks and climate change. As a result, the occupants have learned and adopted one another living with respect. The policies have also to some extent changed the culture of some communities such as the Anglo-Saxon, the Zulus, known for their hunting and fishing activities restricted by the anti-gaming policies. Such policies have forced the communities to change their cultural events such as wearing animal skins, to wearing clothes and to other economic activities that do not affect the environment as explained by Welstead (2017). Most of the countries have recognized the formally formed social movements that are legitimate and offered various supports such as resources and legal protections; therefore it has moved from a more mobilizing agent for populist protest to a more goal-oriented professional organization. References Banerjee, D. (2013). Environmental Justice and the State: Expert Knowledge and Local Discourses in an Environmental Justice Movement. Environmental Justice, 6(5), 183-187. https://dx.doi.org/10.1089/env.2013.0025 Butsch, R. (ed.). 2007. Media and public spheres. Basingstoke, UK. Eltantawy, N, Wiest, J B. (2007). Social Media in the Egyptian Revolution: Reconsidering Resource Mobilization Theory. Journal of Communication 5:1207-1224. Jamison, A. (2010). Climate change knowledge and social movement theory. Wiley Interdisciplinary Reviews: Climate Change, 1(6), 811-823. https://dx.doi.org/10.1002/wcc.88 Leenders, R, Heydemann, S. (2012). Popular Mobilization in Syria: Opportunity and Threat, and the Social Networks of the Early Risers. Mediterranean Politics, 17(2), pp139-59 Miladi, N. (2016). Social Media and Social Change. Digest Of Middle East Studies, 25(1), 36-51. https://dx.doi.org/10.1111/dome.12082 Refle, J. (2015). What is a Social Movement?. Social Movement Studies, 15(2), 244-245. https://dx.doi.org/10.1080/14742837.2015.1027765 Welstead, J. (2017). How climate change comes to matter; the communal life of facts. Social Movement Studies, 16(3), 370-371. https://dx.doi.org/10.1080/14742837.2017.1279961
Wednesday, December 4, 2019
What Are the Social Factors That Influence Interpersonal Attraction free essay sample
What are the social factors that influence interpersonal attraction? Discuss in relation to relevant psychological theories and studies Interpersonal relationships are the close relationships we form with others around us. They range from close romantic relationships up to more casual relationships such as acquaintances or university peers. There are numerous numbers of social factors that may lead to interpersonal attraction such as proximity, physical attractiveness, similarity and reciprocity. There are also numerous theories into attraction and how humans form interpersonal relationships. Proximity or being close to a person has a big influence on our choice of friends or romantic partners, previous research suggests that the nearer we are to someone the more likely we are to have some sort of interpersonal relationship with them. Festinger, Schachter and Black (1950) found that two-thirds of married graduate students close friends had once lived in the same block of flats as them. Suggesting that the proximity of the graduate students had led them to develop an interpersonal relationship with each other. We will write a custom essay sample on What Are the Social Factors That Influence Interpersonal Attraction? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Physical attractiveness is also a factor that determines whether or not an individual will form an interpersonal relationship with another person. The first thing one notices about a stranger is their physical appearance. This can include factors such as how they have their hair, their dress sense, if they are well kept or not. There is a general consensus on what is seen as being attractive in society, such as women with baby like faces are seen as attractive (Cunningham 1990), however there are obvious individual differences in what someone finds attractive. Socially people who are physically attractive are perceived as being popular, intelligent, and honest. In a study by Sigall Ostrove (1975) attractive women were given more lenient court sentences when being prosecuted for a crime which was not related to their attractiveness. However if the crime was related to their attractiveness then they were given harsher sentences. In a further study by Landy Sigall (1974) essays with an attractive photograph attached to them received a higher grade in comparison to those that had less attractive photographs attached to them. Also evolution plays a part in how physically attractive we may find someone, women who look healthy are seen as physically attractive with rosy cheeks, child bearing hips and glowing skin. Men who seem to be financially stable are also seen as physically attractive. These are factors that are involved in evolution hence why they lead to being physically attracted to another person. Another factor into physical attractiveness was contributed by Singh (1993), the waist to hip ratio is seen as a sign of health and fertility in women and men. Women should have a waist to hip ratio of about 0. , whilst men should have a waist to hip ratio of 0. 9 these indicate signs of optimal health in both men and women. Singh stated that the most attractive part of a woman is her waist to hip ratio. As stated above we are attracted to signs of health and fertility in our partners, and having a healthy waist to hip ratio is a good indicator of this. However there are significant cultural differences in what waist to hip ratio should be. In some cultures especially those in Europe find a waist to hip ratio of 0. 7 is attractive, whereas in some African or South American cultures a waist to hip ratio of 0. is seen as attractive. A further limitation of this theory is that people tend to look at the body weight of a person instead of focusing on just their waist to hip ratio as body weight is obviously a better indicator of how healthy a person appears. Similarity is another factor that can lead to interpersonal attraction. People with similar personalities are more likely to become involved in a relationship. However this is not always the case Winch (1958) found that in relationships couples who were dissimilar tended to have happier relationships. Similar attitudes also play an important role in interpersonal attraction, people with similar attitudes tend to be attracted to each other. In a study carried out by Byrne (1971) found that strangers with similar attitudes to participants were rated as being more physically attractive in comparison to participants which had dissimilar attitudes. Another factor in interpersonal attraction is Reciprocity, this is the tendency to be attracted to people who like us and tend to be less attracted to those individuals that dislike us. In a study carried out by Dittes Kelley (1956) the findings show that participants conformed more when told ââ¬Ëother group members like youââ¬â¢ in comparison when told ââ¬Ëother group members dislike youââ¬â¢. People who have the tendency to have low self-esteem or are highly insecure concerning interpersonal relationships have a greater need for positive feedback from others around them, in order to form close interpersonal relationships. As well as the social factors that lead to interpersonal relationships there are a number of different theories that also account for the formation of interpersonal relationships. The matching hypothesis by Walster et al (1966) is such a theory. In the study a computer dance was organised in which the participants were randomly allocated to partners. Midway during the dance the participants were asked to fill out a questionnaire regarding the view of their partners. The views were recorded and compared to judges views of the physical attractiveness of the participants. The participants rated as most physically attracted were liked most by their partners, however after six months participants stated they would have dated someone similar to their own level of physical attractiveness. Walster et al. ââ¬â¢s findings show that humans are initially attracted to people who are perceived as being ââ¬Ëbeautiful or handsomeââ¬â¢, after we realise that the person is not on the same level as attractiveness as us we tend to look for someone on our own level. Hence the name ââ¬ËMatching Hypothesisââ¬â¢ as we try to form interpersonal relationships with people who match our own level of physical attractiveness. However this theory does not account for other social factors that can also influence our decision in forming an interpersonal relationship. Relationships do tend to occur between people of different levels of attractiveness, they may have got to know each other through proximity or similarity or other social factors. Theories into reinforcement also provide a great insight into the formation if interpersonal relationships. The reinforcement-effect model by Byrne Clore (1970), this model is heavily influenced by Pavlovian conditioning. This model states that we are attracted to people that invoke positive feelings in us through offering us rewards or praise. This is seen as positive reinforcement and we are more likely to want to gain this positive reinforcement throughout the relationship. We identify the stimuli as either being a reward or a punishment and try to seek the rewarding behaviour and try to avoid the punishing behaviour. These positive feelings are also associated with the praise or rewards given. Leading to these positive rewards being associated with that person, so when we are with that person we attribute these positive rewards to being with them. People can either be liked or disliked according to whether they are associated with the positive feelings or the negative feelings. The Social exchange theory is another theory into the formation of interpersonal relationships. This model was founded by Homans (1961). The model states that in an interpersonal relationships negotiations must be made and we are more likely to engage in a relationship with another person if that relationship maximises our benefits and minimises are costs. Whether we are attracted to another t-person is determined by how much effort we must put into the relationship acting as the cost in comparison to how much we gain from the relationship acting as the benefit or reward. If a relationship is high in cost but low in reward we are less likely to form a close interpersonal relationship with that person as we are not maximising our benefit or rewards. We try to see what the other person can offer us in the relationship that we can gain from and what we can give them to gain from. The actions of the people involved in the relationship highly effect the outcome of whether the relationship will have a good cost-reward ratio, if it seems beneficial for both people involved an interpersonal relationship may be formed on this basis. The social exchange theory was further analysed by Foa Foa (1975) in which they state that in a relationship certain goods must be exchanged for the relationship to seem beneficial for both people involved. The ââ¬Ëgoodsââ¬â¢ that can be exchanged take many forms such as objects or products, advice, love or other affections, money or wealth and higher social status. All these offer rewards. We as humans always try to minimise our costs and maximise our profits and the same goes for forming relationships, if the benefit is not high for us we tend to not indulge in the relationship any further. Overall it is clear to see that social factors have a clear influence on the formation of interpersonal relationships. These factors such as proximity, reciprocity and similarity do have great influence on the decision to enter and form an interpersonal relationship with another person. Social factors account for some of the reasons why and how interpersonal relationships are formed but social factors do not account for the reason on a whole. There are many other underlying factors that also carry great influence when forming such a relationship. The social factors tend to work in conjunction with one another and aid each other in the process of forming an interpersonal relationship, but there are also other theories that state other factors are also just as important as the social factors. The social exchange theory as stated above suggests that humans try to gain maximum rewards out of their relationship whilst minimising the cost. Other theories tend to take a less calculated approach such as the reinforcement affect model, this model suggests that instead of physical rewards we want to form interpersonal relationships with people associated with positive feelings or people that remind us of a positive memory. We want these positive rewards to be reinforced hence the formation of a close relationship. We tend to dislike people who evoke negative feelings or people that reinforce punishments. The matching hypothesis is a further example of factors that account for the formation of an interpersonal relationship, Walster et al. (1966) found that we are more likely to form a close relationship with someone that matches our own level of physical attractiveness, hence the name ââ¬ËMatching hypothesisââ¬â¢. All in all it is evident that there are numerous factors that can cause the formation of interpersonal relationships, social factors are very influential and play a big role but essentially there are other underlying factors that must also be accounted for. It is fair to say that social factors highly contribute to the formation of interpersonal relationships but there are also other factors that must be taken into consideration. However it is clear that social factors are underlying in most of the theories and studies into the formation if interpersonal relationships.
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